An Open Letter To Disney On Their Recent Purchase

Dec 15, 2012
Anne Sweeney
Co-Chairman Disney Media Networks and President Disney – ABC Television Group
Walt Disney Company
500 South Buena Vista Street
Burbank, CA 91521

Dear Anne,
I was disappointed in your holiday lineup this year. This year should be the biggest year in Disney-ABC history. After looking over the holiday schedule on all your affiliated networks, and checking it twice. It seems that someone is being naughty. You have failed to include the holiday programming your viewing audience most wants to see. The programming could be the most watched show in TV history if someone at the Disney Company had not been naughty. This would be a chance to beat the viewing audience of the MASH “ Goodbye, Farewell and Amen.”
I know it has been a busy year for the Disney Corporation with the opening of a Fantasyland, the Avengers, and Brave. However this problem could be fixed. On all day marathon on any of your cable networks or a primetime slot on ABC for Christmas Day, could be the company’s biggest achievement. By now you must be asking yourself what am I babbling about? I am only talking about Disney’s greatest acquisition of the decade. I am talking about the The Star Wars Holiday Special. I know it’s too late for the Blu-ray Edition this season but it could be the biggest release of 2013.star-wars-holiday-special-poster

The sad part of all of this is that you are lacking behind your most direct competition. Think about it. Star Trek has released every single television show or movie associated with the Star Trek name on Blu -Ray or DVD. Were they proud of the Star Trek Animated Series? No, they were not. Did they release it anyway? Of course they did. Star Wars Holiday Specials have been raking in dough on the comic book and sci fi convention markets for decades now. That is simply lost revenue. There is also the historical weight of the episode. The Star Wars Holiday special was the first appearance of Boba Fett. There was also the family of Chewbacca shown in the Holiday Special. You also have Bea Arthur in Star Wars. Boba Fett had alternate colors on his uniform.

Are you really comprehending where we are going with this? New characters and an alternate uniform for Boba Fett equal a new toy line. This is Christmas gold for Disney, Lucasfilm, as well as the toy companies. While we are discussing, it should be mentioned at this time that Leia is singing in the Holiday Special. Leia is a Princess. This means that you can now add Carrie Fisher singing on the Holiday Special to new collective tracks of Disney Princesses singing. If nothing else, the Disney Princess line is the most established seller in the Disney line of toys. The ultimate marriage of Disney and Lucasfilm would be the addition of Leia to the Disney Priincess line. Disney Princess videos, dvds, and Blu Rays sold out when you put in a new segment with Cinderella or Aurora. If you put in a new animated segment featuring Princess Leia, you are looking at finally tapping the untapped market in the Disney Princess line. The Disney Princess line has never gotten through to a male audience or to a sci fi collectors market. Star Wars fans who are completionists would put a Disney Princess Blu Ray just to have a ten minute cartoon of Princess Leia.

disney-star-wars

Please don’t believe that we are in any way trying to do your job for you. We just want you to know that there is a mutually beneficial stream of profit out there available to all of those involved.

Sincerely yours,
Santa Claus
Jim Ciscell
Chris Holcomb
PS. Don’t make me put you on the naughty list

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